System and method for managing and redeeming offers with a location-based service

ABSTRACT

A location-based service is provided that may be integrated with venue systems, credit card processing systems, and/or loyalty systems for purposes of increasing the likelihood that offers will be accepted and sales of products and services will be made. Such a system according to various embodiments may leverage a social network of the user, and extend particular brand loyalties throughout the social network. That is, certain offers may be passed among users of the social network, permitting others to take advantage of offers thereby increasing the brand awareness and loyalty of particular venues. Further, according to certain embodiments, because an offer management and redemption system may be integrated with a location-based service, offers may be extended at or near the venue location. To this end, users may be provided one or more tools for accepting, purchasing and/or redeeming offers.

RELATED APPLICATIONS

This application claims priority under 35 U.S.C. §119(e) to U.S.Provisional Patent Application Ser. No. 61/449,233, entitled “SYSTEM ANDMETHOD FOR MANAGING AND REDEEMING OFFERS WITH A LOCATION-BASED SERVICE,”filed on Mar. 4, 2011, which application is herein incorporated byreference in its entirety. This application to also claims priorityunder 35 U.S.C. §119(e) to U.S. Provisional Patent Application Ser. No.61/450,616, entitled “SYSTEM AND METHOD FOR PROVIDING RECOMMENDATIONSWITH A LOCATION-BASED SERVICE,” filed on Mar. 8, 2011, which applicationis herein incorporated by reference in its entirety.

BACKGROUND

There are many location-based systems in use today. In particular,location-based services such as the Foursquare system (available on theInternet at http://www.foursquare.com) permit users to verify theirlocations using one or more computer systems. Some services permit usersto use their locations for the purpose of interacting within a socialnetwork. For instance, within one type of location-based social network,users are permitted to “check in” to particular locations, includingvenues such as businesses, retail locations, points of interest, orother locations. Such location-based social networks permit users tointeract with friends, find venues of interest, leave comments regardingparticular venues, among other functions.

SUMMARY

It may be useful and particularly advantageous to third party providersto engage customers using location-based services. Althoughlocation-based advertisements using location-based services are known,it would be beneficial to more adequately engage customers using alocation-based service. Further, it is appreciated that it may be moreeffective to make offers to and otherwise engage a user while the useris located at or near the venue location, as the user is more likely toaccept an offer at that particular location.

To this end, a location-based service may be provided that may beintegrated with venue systems, credit card processing systems, and/orloyalty systems for purposes of increasing the likelihood that offerswill be accepted and sales of products and services will be made. Such asystem according to various embodiments may leverage a social network ofthe user, and extend particular brand loyalties throughout the socialnetwork. That is, certain offers may be passed among users of the socialnetwork, permitting others to take advantage of offers therebyincreasing the brand awareness and loyalty of particular venues. Forinstance, in one embodiment, a first user may send another user withinhis/her social network an indication of an offer that may be available.In another example, a user may be provided the ability to permit otherusers in his/her social network to redeem offers originally made to theuser.

Further, according to certain embodiments, because an offer managementand redemption system may be integrated with a location-based service,offers may be extended at or near the venue location. To this end, usersmay be provided one or more tools for accepting, redeeming, andfulfilling offers. Further, tools may be provided for making anassociated purchase, and fulfilling that purchase (e.g., receiving goodsor services at a venue location).

According to one embodiment, offers are made to loyalty cardholdershaving loyalty program memberships. In one embodiment, such offers arecapable of being viewed by users who are not members currently of theloyalty program, but they may be provided an opportunity to join theloyalty program to be permitted to redeem the offer. When a user “checksin” to a particular venue location, offers associated with that venueare displayed to the user in the display of a mobile device (e.g., smartphone, cell phone, etc.). The user may then accept and/or redeem one ormore offers at the venue. For instance, the user may select one or moreoffers within the display to be redeemed at the venue location. Suchoffers may be displayed to the user based on any number of criteria,including previous purchase history of the user, offers redeemed bypeople in the user's social network, rating information collected on aparticular offer, or other criteria, either alone or in combination withother information or criteria.

In another embodiment, offers are made to credit card holders that havea credit card account with a particular company. According to oneembodiment, an offer may be made to a credit card holder that can beapplied to the credit card holder's statement removing the need for amerchant to be involved in the redemption and crediting of a discount.Because the merchant does not have to be involved in the processing ofthe offer, it becomes easier to roll out particular offers to variouslocations, and to create offers that are independent of particularmerchants. In one embodiment, a location-based service may be used toassist in processing such offers and notifying users that these offershave been applied to their accounts.

According to one embodiment, the location-based service may provide acontrol, that, when activated by a user at a merchant location, willnotify a credit card system that the user intends to accept and/orredeem a particular offer. When the credit card is swiped at thelocation and the transaction completed, the credit card system may sendtransaction details to the location-based service, and thelocation-based service may notify the user that the transaction wascompleted. Further, the notification may be displayed to the user andmay indicate that the offer was accepted, and any savings that the usermight receive on his/her credit card statement.

According to various embodiments of the present invention, alocation-based service may present offers that can be accepted by a userin a variety of ways. For instance, the location-based service maydisplay offers in a disabled state within a display of the mobile deviceuntil the user of the mobile device “checks in” to that particular venuelocation. When the user checks in, the system may permit the user toaccept and/or redeem that particular offer. A credit card company orother provider may provide a number of offers correlated to particularvenue locations. These venue locations may be “owned” and maintainedwithin the location-based service by a merchant. When users “check in,”they may be permitted to accept offers correlated with the checked invenue location.

In another embodiment, a user may selectively allow the location-basedservice to send offers to the user's mobile device as the user changeshis/her location. These offers may be targeted to particular graphicalareas or regions. Venue owners may be permitted to associate, within amanagement interface of a location-based service, one or more offers toa particular region. If a user having a mobile device and location-basedservice program enters that region, an indication of an offer may bepresented to the user. In this way, the likelihood of an offer beingaccepted is higher, as the indication is provided to the user while theyare within the targeted region.

Further, particular offers may be targeted to particular users based onone or more criteria. For instance, certain users may be presentedparticular offers based on demographic information, information providedby the user, or other information, along or in combination with otherinformation. In one example implementation, a user may be targeted for aparticular offer based on an indication that the user would like tovisit a particular venue location in the future (e.g., a “to do” list).For instance, if a particular user indicated that he/she wanted to visita Starbucks location, an offer system may target the user to receive anoffer at that particular entry in the user's “to-do” list.

To enable acceptance and/or redemption of particular offers, alocation-based service may pass an indication (e.g., a message using acommunication protocol) to a credit card system, the message includingone or more data items. For instance, the indication may include anidentifier of the venue (e.g., a unique venue identifier), a useridentifier (e.g., a user id of the location-based service or credit cardusername), and/or an identifier of the offer that is to be acceptedand/or redeemed. In one implementation, the offer identifier may beassociated with a particular discount or the message may indicate whatdiscount should be applied to the user's account. The credit card systemmay associate that offer identifier with a credit card account for theuser (e.g., to apply a discount to his/her statement). In response tothis offer being accepted, the credit card system may send anacknowledgement message to the location-based service indicating thatthe offer is associated with the credit card account of the user. Thelocation-based service may in turn notify the user (e.g., via the mobiledevice), that the offer was accepted and applied to his/her account.

In another embodiment, a third party provider of offers may be capableof distributing such offers via the location-based service. Forinstance, a third party provider of coupons may indicate particularcoupon offers that are available to the user based on their location(e.g., as determined by the location of a mobile device, such as asmartphone). The third party may associate certain offers with certainvenue locations in the location-based service by creating the offer inthe location-based service, determine venues to which the offer applies,and associate the offer with the venue location in the location-basedservice. Once created, the user may be capable of redeeming the offerwhen they are proximate to the venue location with which the offer isassociated.

According to another embodiment it is appreciated that while some offerswill need to be redeemed from the venue location, other types of offerscan be redeemed from any location. In one implementation, the user isnotified about the offer when the user is close to a particular location(e.g., the venue location). Such a notification may be presented to theuser, for example, using an interface of a mobile device. For instance,an indicator in a display of the mobile device may show an offer to auser responsive to the user moving to a particular location (e.g.,proximate to a particular venue location).

In one embodiment, the offer redemption may be completed on the mobiledevice, and the user may proceed to the venue to claim the product orservice. In another embodiment, an interface may be provided on themobile device or a merchant device located at the venue that receivesinformation from the user required to accept the offer. In oneembodiment, coupon offers may be printed at check-out at a venuelocation (e.g., as printed by a Catalina printer or other method) andmay be redeemed during the current transaction (e.g., if there is aqualifying purchase).

In yet another embodiment, a merchant may be capable of providing one ormore offers responsive to a user “checking in” to a particular location.In one embodiment, an association is made between a location-basedservice user identification and a loyalty program identity. Because anassociation is made using the user identification of the location-basedservice that tracks the user's location, actions performed using thelocation-based service at that location can be applied to the loyaltyprogram account. Conversely, use of a loyalty program account at a venuelocation can be used to “check in” the user to that particular venuelocation (e.g., an action of a user “swiping” their loyalty program cardat the venue location may be used to automatically “check in” the userwithin the location-based service.

In one embodiment, an interface may be provided on the mobile devicethat lists offers available nearby the location of the user. Forinstance, the offers may be shown as an ordered list within theinterface based on distance. Such a display may be useful for notifyinga user of an offer that he/she would likely accept based on his/herinterests and the location of the user. Such a display may also includeoffers based on the interest(s) of other users within the social networkof the user, recommendations by users in their network, and/orpopularity of the offer (e.g., as determined by acceptances, rating inthe social network, etc.). In one embodiment, users may opt in toreceive offers that are available nearby the user's location. Suchoffers may be “pushed” to users as the user changes location. Locationalong with any other criteria may be used to determine whether a usermay be presented with an offer.

According to another aspect, it is appreciated that a location-basedservice may assist with the management and redemption of offers for anumber of third party services. For instance, a location-based servicemay be used to manage offers for credit card providers, wireless (e.g.,Bluetooth) payment systems, “powered” cards such as dynamic credit cardsthat create unique codes to perform transactions, loyalty programs andcards, NFC sticker programs (e.g., that are placed on mobile phones toperform transactions), NFC-capable devices (e.g., a mobile phone, NFCcard, etc.), rewards points programs, third party coupon providers,merchants, or any other provider or service. There may be certainprograms that have different aspects of different types of programs(e.g., certain “powered” cards permit purchases to be applied to acredit card account or loyalty points may be used for conducting atransaction by activating a switch on the powered card).

Tools may be provided that associate offers with particular identitiesof a user in the location-based service, as well as identities of theuser within the third party program (e.g., a credit card account,loyalty account, or other identity in any other program). Tools may alsobe provided to discern between different accounts to which the offer mayapply (e.g., a credit card account vs. a loyalty account). As discussedabove, there may be an interface tool presented on a display of a mobiledevice that permits an association of an offer with a particular programand/or identity of the user within that program. For instance, aninterface control may be provided that when selected by the user,permits an offer to be associated with an account (e.g., a credit cardor other type of account). In other implementations, offers may beassociated dynamically based on the user's location as determined by thelocation-based service.

Yet other aspects of the present invention allow a location-basedservice to provide offers in real time to users based on users'locations. Such offers may be sourced from within the location-basedservice (e.g., provided by venue owners and defined on their venueobjects), or may be sourced from locations outside of the location-basedsystem. For instance, offers may be associated with venue locations viaan API provided to companies that create offers such as merchants orcompanies that receive and process offers on behalf of providers (e.g.,Groupon). In yet another implementation, the location-based service maybe integrated with one or more offer providers, and the system may beadapted to pull offers into the location-based system and provide themto users.

Other embodiments of the present invention may relate to targetingoffers to particular users based on one or more criteria. For instance,particular offers may be made and/or presented to the user of a mobiledevice based on the determined location of that particular device.Offers presented may also be determined based on whether a particularuser “checked-in” to the venue associated with the offer previouslyand/or presently. Further, offers may be targeted to users based ontheir social network relation to other users. For instance, some peoplemay “follow” other users, companies, or products on a social networksuch as the Twitter network, Facebook network or other network types,and based on that following, certain offers may be targeted responsiveto that relation. In yet another implementation, users that are friendsof other users that follow particular users, companies or products mayalso be targeted for offers based on that relation.

In another embodiment, the user may be presented an indication thatidentifies a justification for an offer presented to a user. Forinstance, a user may be shown an indication that identifies a socialrelation to another user (e.g., “Your friend Fred recommended thisrestaurant”) within the interface that displays the offer. Because thereis a context being presented along with the offer, the user may be morelikely to redeem particular offers based on the justification provided.According to one embodiment, a location-based service may presentpersonal justifications for particular offers (e.g., “You have been to 7related places”) that indicate a user's behavior that led to an offerbeing presented.

In another example, the location-based service may present to a user asocial network related justification that depends on what the user'ssocial network has done at a particular venue. For instance, a socialjustification may indicate “7 friends have been here” and a search maybe performed of the user's network based on a particular venue todetermine appropriate offers to be targeted to a particular user. Offersmay also be targeted to users within a social network (e.g., a user andtheir immediate friends), whereby a notification may be sent targeting aparticular offer to a group of users in a social network. Such targetingmay be in response to one or more of the users having a socialconnection purchasing or otherwise accepting a particular offer.

Offers may be targeted based on social information or other information,either alone or in combination. For instance, offers may also betargeted to users based on the rate at which a particular offer is beingaccepted, loyalty metrics such as frequency of visit, recency of visit,spend amount (e.g., average, peak, volume, etc.), or other informationrelating to the user such as the behavior of the user, demographicinformation, among other types.

According to one aspect of the present invention, a method forprocessing an offer is provided. The method comprises acts of storing,in a distributed computer system of a location-based service, at leastone offer; associating the at least one offer with a credit cardprogram, determining a location of a mobile device associated with auser, determining that the determined location is proximate to a venueat which the at least one offer may be redeemed, presenting, to the userin a display of the mobile device associated with the user, anindication of the at least one offer responsive to the act ofdetermining that the determined location is proximate to a venue atwhich the at least one offer may be redeemed, and permitting the user toredeem the offer at the venue. According to one embodiment of thepresent invention, the method further comprises an act of storing anindication in the distributed computer system of the location-basedservice, the indication identifying that the user is checked in to thevenue. According to another embodiment of the invention, the act ofpresenting the indication of the at least one offer is responsive to anact of providing a control of the mobile device that, when activated,displays one or more offers that are capable of being redeemed at thelocation of the mobile device. According to another embodiment of theinvention, the method further comprises an act of associating anidentity of the user in the location-based service with an identity ofthe user in the credit card program. According to another embodiment ofthe invention, one or more offers are displayed only if the user is anauthorized account holder in the credit card program.

According to one embodiment of the present invention, the method furthercomprises an act of permitting the user to select, within the display ofthe at least one offer, a control that associates the at least one offerwith the identity of the user in the credit card program. According toanother embodiment of the invention, the method further comprises an actof storing, by the distributed computer system of a location-basedservice, an indication of the association of the at least one offerassociated with the identity of the user in the credit card program.According to another embodiment of the invention, the method furthercomprises an act of accepting, from the user at the venue, the identityof the user in the credit card program, retrieving the indication of theassociation of the at least one offer associated with the identity ofthe user in the credit card program, and applying the at least one offerto a transaction involving the user at the venue. According to anotherembodiment of the invention, the act of accepting, from the user at thevenue, the identity of the user in the credit card program comprises anact of scanning a credit card at the venue.

According to one embodiment of the present invention, the method furthercomprises an act of sending, by a computer system associated with thevenue to the distributed computer system of the location-based service,an indication that the at least one offer was redeemed at the venue.According to another embodiment of the invention, the method furthercomprises indicating, to the user in the display of the mobile device,the indication that the at least one offer was redeemed at the venue.According to another embodiment of the invention, the method furthercomprises applying, by a computer system operated by a credit cardcompany, the at least one redeemed offer to a credit card associatedwith the user.

According to one aspect of the present invention, a method forprocessing an offer is provided. The method comprises acts of storing,in a distributed computer system of a location-based service, at leastone offer; associating the at least one offer with a credit cardprogram, determining a location of a mobile device associated with auser, determining that the determined location is proximate to a venueat which the at least one offer is available, presenting, to the user ina display of the mobile device associated with the user, an indicationof the at least one offer responsive to the act of determining that thedetermined location is proximate to a venue at which the at least oneoffer is available, and permitting the user to accept the offer.According to one embodiment of the invention, the method furthercomprises an act of storing an indication in the distributed computersystem of the location-based service, the indication identifying thatthe user is checked in to the venue. According to another embodiment ofthe invention, the act of presenting the indication of the at least oneoffer is responsive to an act of providing a control of the mobiledevice that, when activated, displays one or more offers that arecapable of being accepted at the location of the mobile device.According to another embodiment of the invention, the method furthercomprises an act of associating an identity of the user in thelocation-based service with an identity of the user in the credit cardprogram. According to another embodiment of the invention, one or moreoffers are displayed only if the user is an authorized account holder inthe credit card program.

According to one embodiment of the present invention, the method furthercomprises an act of permitting the user to select, within the display ofthe at least one offer, a control that associates the at least one offerwith the identity of the user in the credit card program. According toanother embodiment of the invention, the method further comprises an actof storing, by the distributed computer system of a location-basedservice, an indication of the association of the at least one offerassociated with the identity of the user in the credit card program.According to another embodiment of the invention, the method furthercomprises an act of accepting, from the user at the venue, the identityof the user in the credit card program, retrieving the indication of theassociation of the at least one offer associated with the identity ofthe user in the credit card program, and applying the at least one offerto a transaction involving the user at the venue. According to anotherembodiment of the invention, the act of accepting, from the user at thevenue, the identity of the user in the credit card program comprises anact of scanning a credit card at the venue.

According to one embodiment of the present invention, the method furthercomprises an act of sending, by a computer system associated with thevenue to the distributed computer system of the location-based service,an indication that the at least one offer was accepted. According toanother embodiment of the invention, the method further comprisesindicating, to the user in the display of the mobile device, theindication that the at least one offer was accepted. According toanother embodiment of the invention, the method further comprisesapplying, by a computer system operated by a credit card company, the atleast one accepted offer to a credit card associated with the user.According to another embodiment of the invention, the method furthercomprises an act of permitting the user to accept the at least one offerusing the mobile device. According to another embodiment of theinvention, the method further comprises an act of permitting the user toaccept the at least one offer at the venue. According to anotherembodiment of the invention, the method further comprises an act ofindicating to the user in the display of the mobile device an acceptanceof the at least one offer.

According to one embodiment of the present intention, the method furthercomprises an act of permitting the user to fulfill the acceptance of theat least one offer at the venue responsive to the display of theacceptance of the at least one offer. According to another embodiment ofthe invention, the method further comprises acts of displayinginformation relating to the acceptance of the at least one offer andusing, at the venue, the displayed information to fulfill the acceptanceof the at least one offer. According to another embodiment of theinvention, the method further comprises an act of permitting the user toexecute a purchase associated with the at least one offer using themobile device.

According to one aspect of the present invention, a system forprocessing an offer is provided. The system comprises a location-basedservice including a distributed computer system having at least oneprocessor and a memory, a component for storing, in the memory, at leastone offer, a component for storing, in the memory, an association of theat least one offer with a credit card program, a component fordetermining a location of a mobile device associated with a user, acomponent that determines that the determined location is proximate to avenue at which the at least one offer may be accepted, a displaycomponent configured to present, to the user in a display of the mobiledevice associated with the user, an indication of the at least one offerresponsive to determining that the determined location is proximate to avenue at which the at least one offer may be accepted, and a componentthat permits the user to accepted the offer. According to one embodimentof the present invention, the system further comprises a componentconfigured to store an indication in the memory of the distributedcomputer system of the location-based service, the indicationidentifying that the user is checked in to the venue. According toanother embodiment of the invention, the display component configured topresent the indication of the as least one offer is responsive to acontrol of the mobile service that, when activated, displays one or moreoffers that are capable of being accepted at the location of the mobiledevice.

According to one embodiment of the present invention, the system furthercomprises a component configured to associate an identity of the user inthe location-based service with an identity of the user in the creditcard program. According to another embodiment of the invention, one ormore offers are displayed only if the user is an authorized accountholder in the credit card program. According to another embodiment ofthe invention, the system further comprises a component that permits theuser to select, within the display of the at least one offer, a controlthat associates the at least one offer with the identity of the user inthe credit card program. According to another embodiment of theinvention, the system further comprises a component for storing, in thememory of the distributed computer system of the location-based service,an indication of the at least one offer associated with the identity ofthe user in the credit card program. According to another embodiment ofthe invention, the system further comprises a component configured toaccept, from the user at the venue, the identity of the user in thecredit card program, a component configured to retrieve the indicationof the association of the at least one offer associated with theidentity of the user in the credit card program, and a componentconfigured to apply the at least one offer to a transaction involvingthe user at venues.

According to one embodiment of the present invention, the componentconfigured to accept the identity of the user in the credit card programcomprises a scanner configured to scan a credit card at the venue.According to another embodiment of the invention, the system furthercomprises a component of a computer system associated with the venue,the component being configured to send to the distributed computersystem of the location-based service, an indication that the at leastone offer was accepted. According to another embodiment of theinvention, the system further comprises a component adapted to indicate,to the user in the display of the mobile device, the indication that theat least one offer was accepted. According to another embodiment of theinvention, the system further comprises a component adapted to apply theas least one accepted offer to a credit card account associated with theuser.

According to one aspect of the present invention, a method forprocessing an offer is provided. The method comprises acts of storing,in a distributed computer system of a location-based service, at leastone offer, storing, in the distributed computer system, an associationof the at least one offer with a loyalty program, determining a locationof a mobile device associated with a user, determining that thedetermined location is proximate to a venue at which the at least oneoffer may be accepted, presenting, to the user in a display of themobile device associated with the user, an indication of the at leastone offer responsive to the act of determining that the determinedlocation is proximate to a venue at which the at least one offer may beaccepted, and permitting the user to accept the offer. According to oneembodiment of the present invention, the method further an act ofstoring an indication in the distributed computer system of thelocation-based service, the indication identifying that the user ischecked in to the venue. According to another embodiment of the presentinvention, the act of presenting the indication of the at least oneoffer is responsive to an act of providing a control of the mobiledevice that, when activated, displays one or more offers that arecapable of being accepted at the location of the mobile device.According to another embodiment of the present invention, the methodfurther comprises an act of associating an identity of the user in thelocation-based service with an identity of the user in the loyaltyprogram.

According to one embodiment of the present invention, the method furthercomprises an act of permitting the user to select, within the display ofthe at least one offer, a control that associates the at least one offerwith the identity of the user in the loyalty program. According toanother embodiment of the invention, the method further comprises an actof storing, by the distributed computer system of a location-basedservice, an indication of the association of the at least one offerassociated with the identity of the user in the loyalty program.According to another embodiment of the invention, the method furthercomprises an act of accepting, from the user at the venue, the identityof the user in the loyalty program, retrieving the indication of theassociation of the at least one offer associated with the identity ofthe user in the loyalty program, and applying the at least one offer toa transaction involving the user at the venue. According to anotherembodiment of the invention, the act of accepting, from the user at thevenue, the identity of the user in the loyalty program comprises an actof scanning a loyalty program card at the venue.

According to one embodiment of the present invention, the method furthercomprises an act of sending, by a computer system associated with thevenue to the distributed computer system of the location-based service,an indication that the at least one offer was accepted at the venue.According to another embodiment of the invention, the method furthercomprises indicating, to the user in the display of the mobile device,the indication that the at least one offer was accepted at the venue.

According to one aspect of the present invention, a system forprocessing an offer is provided. The system comprises a location-basedservice including a distributed computer system having at least oneprocessor and a memory, a component for storing, in the memory, at leastone offer, a component for storing, in the memory, an association of theat least one offer with a loyalty program, a component for determining alocation of a mobile device associated with a user, a component thatdetermines that the determined location is proximate to a venue at whichthe at least one offer may be accepted, a display component configuredto present, to the user in a display of the mobile device associatedwith the user, an indication of the at least one offer responsive todetermining that the determined location is proximate to a venue atwhich the at least one offer may be accepted, and a component thatpermits the user to accept the offer. According to one embodiment of thepresent invention, the system further comprises a component configuredto store an indication in the distributed computer system of thelocation-based service, the indication identifying that the user ischecked in to the venue. According to another embodiment of theinvention, the display component configured to present the indication ofthe at least one offer is responsive to a control of the mobile devicethat, when activated, displays one or more offers that are capable ofbeing redeemed at the location of the mobile device. According toanother embodiment of the invention, the system further comprises acomponent configured to associate an identity of the user in thelocation-based service with an identity of the user in the loyaltyprogram.

According to one embodiment of the present invention, the system furthercomprises a component configured to permit the user to select, withinthe display of the at least one offer, a control that associates the atleast one offer with the identity of the user in the loyalty program.According to one embodiment of the present invention, the system furthercomprises a component configured to store, by the distributed computersystem of a location-based service, an indication of the association ofthe at least one offer associated with the identity of the user in theloyalty program. According to another embodiment of the invention, thesystem further comprises a component configured to accept, from the userat the venue, the identity of the user in the loyalty program, acomponent to retrieve the indication of the association of the at leastone offer associated with the identity of the user in the loyaltyprogram, and a component configured to apply the at least one offer to atransaction involving the user at the venue. According to anotherembodiment of the present invention, the component configured to accept,from the user at the venue, the identity of the user in the loyaltyprogram comprises a scanner configured to scan a loyalty program card atthe venue. According to another embodiment of the present invention, thesystem further comprises a component configured to send, from a computersystem associated with the venue to the distributed computer system ofthe location-based service, an indication that the at least one offerwas accepted at the venue. According to another embodiment of thepresent invention, the system further comprises a component configuredto indicate, to the user in the display of the mobile device, theindication that the at least one offer was accepted at the venue.

According to one aspect of the present invention, a method forprocessing an offer is provided. The method comprises acts ofdetermining, in a distributed computer system of a location-basedservice, a location-based service identity of a user, defining, in acomputer system of a loyalty program, a loyalty program identityassociated with the a loyalty program account, associating, within thedistributed computer system of a location-based service, thelocation-based service identity of the user with the loyalty programidentity, determining a location of a mobile device associated with theuser, and performing an action relating to the loyalty program identityassociated with the a loyalty program account responsive to thedetermined location. According to one embodiment of the presentinvention, the method further comprises an act of storing, in thedistributed computer system of a location-based service, at least oneoffer associated with a loyalty program. According to another embodimentof the invention, the method further comprises an act of determiningthat the determined location is proximate to a venue at which the atleast one offer may be accepted. According to another embodiment of theinvention, the method further comprises an act of presenting, to theuser in a display of the mobile device associated with the user, anindication of the at least one offer responsive to the act ofdetermining that the determined location is proximate to a venue atwhich the at least one offer may be accepted. According to anotherembodiment of the invention, the method further comprises an act ofpermitting the user to redeem the offer at the venue.

According to one embodiment of the present invention, the method furthercomprises an act of storing an indication in the distributed computersystem of the location-based service, the indication identifying thatthe user is checked in to the venue. According to another embodiment ofthe invention, the act of presenting the indication of the at least oneoffer is responsive to an act of providing a control of the mobiledevice that, when activated, displays one or more offers that arecapable of being accepted at the location of the mobile device.According to another embodiment of the invention, one or more offers aredisplayed only if the user is an authorized account holder in theloyalty program. According to another embodiment of the invention, themethod further comprises an act of receiving loyalty programidentification information at the venue, and responsive to receiving theloyalty program identification information, providing the at least oneoffer associated with a loyalty program to the user. According toanother embodiment of the invention, the method further comprises an actof providing an indication of the at least one offer to the userproximate to a location of the venue. According to another embodiment ofthe invention, the method further comprises an act of printing, at thevenue location, a coupon identifying the at least one offer during acheckout of the user.

According to one embodiment of the present invention, the method furthercomprises an act of indicating, to the user in a display of the mobiledevice, the at least one offer. According to another embodiment of theinvention, the method further comprises an act of storing, by thedistributed computer system of a location-based service, an indicationof the association of the location-based service identity of the userwith the loyalty program identity. According to another embodiment ofthe invention, the act of accepting act of receiving loyalty programidentification information at the venue comprises an act of swiping aloyalty program card at the venue. According to another embodiment ofthe invention, the act of accepting act of receiving loyalty programidentification information at the venue comprises an act of receiving,from the user, loyalty program account information at the venue.According to another embodiment of the invention, the method furthercomprises an act of sending, by a computer system associated with thevenue to the distributed computer system of the location-based service,an indication that the at least one offer was redeemed at the venue.According to another embodiment of the invention, the method furthercomprises indicating, to the user in the display of the mobile device,the indication that the at least one offer was redeemed at the venue.

According to one aspect of the present invention, a method forprocessing an offer is provided. The method comprises acts of receiving,in a distributed computer system of a location-based service, a locationof a mobile device associated with the user, determining alocation-based service identity of the user, defining, in thedistributed computer system of a location-based service, a plurality ofoffers that may be accepted by users of the location-based service, andresponsive to the received location and parameters associated with thelocation-based service identity of the user, targeting at least one ofthe plurality of offers to the user. According to one embodiment of thepresent invention, the act of targeting is responsive to an act ofdetermining a social relation of the user to one or more other users ina social network. According to another embodiment of the presentinvention, the act of targeting is responsive to an act of determiningan interest of the one or more other users in the social network.According to another embodiment of the present invention, the act oftargeting is responsive to an act of determining a rating of the atleast one offer by the one or more other users in the social network.According to another embodiment of the present invention, the act oftargeting is responsive to an act of determining a popularity of the atleast one offer. According to another embodiment of the presentinvention, the act of targeting is responsive to the user activating aselection indicating that the user desires to receive targeted offers.According to another embodiment of the present invention, at least oneof the plurality of offers is received from a third party offer service.According to another embodiment of the present invention, at least oneof the plurality of offers is defined by a venue operator within amanagement interface of the location-based service.

According to one embodiment of the present invention, at least one ofthe plurality of offers is received from an external system via an APIof the location-based service. According to another embodiment of thepresent invention, the method further comprises acts of determining aranking of the plurality of offers and displaying, in the interface ofthe mobile device, the determined ranking of the plurality of offers.According to another embodiment of the present invention, the act ofdetermining a ranking is responsive to an act of determining a relationof the user to one or more other entities defined within a socialnetwork. According to another embodiment of the present invention, theact of determining a ranking of the plurality of offers is responsive toan act of determining an action or relation of the one or more otherentities within the social network to at least one of the plurality ofoffers. According to another embodiment of the present invention, theact of determining a ranking is responsive to an act of determining oneor more parameters relating to the user. According to another embodimentof the present invention, the one or more parameters includes at leastone of a group comprising loyalty metrics relating to the user,behavioral information of the user, purchasing behavior of the user,offer acceptance information relating to the user, and demographicinformation relating to the user.

According to one embodiment of the present invention, the ranking isdetermined, at least in part, based on a location of the mobile deviceassociated with the user and respective to locations of venuesassociated with the plurality of offers. According to another embodimentof the present invention, the method further comprises an act ofdetermining that the determined location of the mobile device isproximate to a venue at which at least one of the plurality of offersmay be accepted.

According to one aspect of the present invention, a method forprocessing an offer is provided. The method comprises acts of receiving,by a distributed computer system of a location-based service, at leastone offer, determining a location of a mobile device associated with auser, determining that the determined location is proximate to a venueat which the at least one offer is available, presenting, to the user ina display of the mobile device associated with the user, an indicationof the at least one offer responsive to the act of determining that thedetermined location is proximate to a venue at which the at least oneoffer is available, and permitting the user to accept the offer.According to another embodiment of the present invention, the methodfurther comprises an act of storing, in a memory of the distributedcomputer system of the location-based service, the at least one offer.According to another embodiment of the invention, the method furthercomprises an act of associating the at least one offer with at least oneof a group comprising a credit card program, a loyalty program, and athird party offeror. According to another embodiment of the invention,the method further comprises an act of targeting the at least one offerto the user responsive to the determined location. According to anotherembodiment of the invention, the act of targeting the at least one offerto the user is further responsive to the one or more parametersassociated with the user. According to another embodiment of theinvention, the one or more parameters comprise at least one userparameter relating to at least one of the group comprising demographicinformation of the user, behavioral information of the user, andpsychographic information of the user. According to another embodimentof the invention, the act of receiving the at least one offer includesan act of receiving the at least one offer from a source of offersseparate from the location-based service.

According to one embodiment of the present invention, the method furthercomprises an act of presenting, in the display of the mobile device, acontrol that, when selected by the user, permits the user to accept theat least one offer. According to another embodiment of the invention,the act of permitting the user to accept the offer further comprises anact of automatically accepting the offer without user intervention.According to another embodiment of the invention, the act of determiningthat the determined location is proximate to the venue at which at whichthe at least one offer may be fulfilled by the user. According toanother embodiment of the invention, the method further comprises an actof permitting the user to accept the at least one offer using the mobiledevice. According to another embodiment of the present invention, themethod further comprises an act of permitting the user to accept the atleast one offer at the venue. According to another embodiment of thepresent invention, the method further comprises an act of indicating tothe user in the display of the mobile device an acceptance of the atleast one offer. According to another embodiment of the invention, themethod further comprises an act of permitting the user to fulfill theacceptance of the at least one offer at the venue responsive to thedisplay of the acceptance of the at least one offer.

According to one embodiment of the present invention, the method furthercomprises acts of displaying information relating to the acceptance ofthe at least one offer and using, at the venue, the displayedinformation to fulfill the acceptance of the at least one offer.According to another embodiment of the invention, the method furthercomprises an act of permitting the user to execute a purchase associatedwith the at least one offer using the mobile device.

According to one aspect of the present invention, a system forprocessing an offer is provided. The system comprises a location-basedservice including a distributed computer system having at least oneprocessor and a memory, a component adapted to receive, by thedistributed computer system of the location-based service, at least oneoffer, a component adapted to determine a location of a mobile deviceassociated with a user, a component adapted to determine that thedetermined location is proximate to a venue at which the at least oneoffer may be accepted, a component adapted to present, to the user in adisplay of the mobile device associated with the user, an indication ofthe at least one offer responsive to the act of determining that thedetermined location is proximate to a venue at which the at least oneoffer may be accepted, and a component adapted to permit the user toaccept the offer. According to one embodiment of the present invention,the system further comprises a component adapted to store, in a memoryof the distributed computer system of the location-based service, the atleast one offer. According to another embodiment of the invention, thesystem further comprises a component adapted to associate the at leastone offer with at least one of a group comprising a credit card program,a loyalty program, and a third party offeror. According to anotherembodiment of the invention, the system further comprises a componentadapted to target the at least one offer to the user responsive to thedetermined location. According to another embodiment of the invention,the component adapted to target the at least 103 one offer to the useris further responsive to the one or more parameters associated with theuser. According to another embodiment of the invention, the one or moreparameters comprise at least one user parameter relating to at least oneof the group comprising demographic information of the user, behavioralinformation of the user, and psychographic information of the user.

According to one embodiment of the present invention, the componentadapted to receive the at least one offer is further adapted to receivethe at least one offer from a source of offers separate from thelocation-based service. According to one embodiment of the presentinvention, the system further comprises a component adapted to present,in the display of the mobile device, a control that, when selected bythe user, permits the user to accept the at least one offer. Accordingto another embodiment of the invention, the component that is adapted topermit the user to redeem the offer at the venue further comprises acomponent that automatically accepts the offer at the venue without userintervention.

Still other aspects, examples, and advantages of these exemplary aspectsand examples, are discussed in detail below. Moreover, it is to beunderstood that both the foregoing information and the followingdetailed description are merely illustrative examples of various aspectsand examples, and are intended to provide an overview or framework forunderstanding the nature and character of the claimed aspects andexamples. Any example disclosed herein may be combined with any otherexample in any manner consistent with at least one of the objects, aims,and needs disclosed herein, and references to “an example,” “someexamples,” “an alternate example,” “various examples,” “one example,”“at least one example,” “this and other examples” or the like are notnecessarily mutually exclusive and are intended to indicate that aparticular feature, structure, or characteristic described in connectionwith the example may be included in at least one example. Theappearances of such terms herein are not necessarily all referring tothe same example.

BRIEF DESCRIPTION OF THE DRAWINGS

Various aspects of at least one example are discussed below withreference to the accompanying figures, which are not intended to bedrawn to scale. The figures are included to provide an illustration anda further understanding of the various aspects and examples, and areincorporated in and constitute a part of this specification, but are notintended as a definition of the limits of a particular example. Thedrawings, together with the remainder of to the specification, serve toexplain principles and operations of the described and claimed aspectsand examples. In the figures, each identical or nearly identicalcomponent that is illustrated in various figures is represented by alike numeral. For purposes of clarity, not every component may belabeled in every figure. In the figures:

FIG. 1 is a block diagram showing a location-based service and systemsuitable for incorporating various aspects of the present invention;

FIG. 2 shows a block diagram of a distributed system suitable forperforming various aspects of the present invention;

FIG. 3 shows a process for crediting an accepted offer to a credit cardaccount according to one embodiment of the present invention;

FIG. 4 shows a process for locating available offers and redeemingoffers at a particular venue location according to one embodiment of thepresent invention;

FIG. 5 shows a process for communicating between a location-basedservice and a credit card system for processing offers according to oneembodiment of the present invention;

FIG. 6 shows a process for interacting between a location-based systemand a loyalty program system according to one embodiment of the presentinvention;

FIG. 7 shows a process for interacting between a location-based serviceand a loyalty program according to one embodiment of the presentinvention;

FIG. 8 shows a process for interacting between a credit card system anda location-based service according to one embodiment of the presentinvention;

FIG. 9 shows a process for interacting between a credit card system anda location-based service according to one embodiment of the presentinvention;

FIG. 10 is a block diagram showing a process for authenticating to aservice that uses location-based service resources;

FIG. 11 is a block diagram showing a process for processing andredeeming offers using a location-based service according to oneembodiment of the present invention;

FIG. 12 is a block diagram showing a process for verifying redeemedoffers using a to location-based service according to one embodiment ofthe present invention;

FIG. 13 is a block diagram showing a process for redeeming offers usinga location-based service according to one embodiment of the presentinvention;

FIG. 14 is a block diagram showing a process for redeeming credit cardoffers using a location-based service according to one embodiment of thepresent invention;

FIG. 15 shows a process for authorizing access by a location-basedservice to a credit card account according to one embodiment of thepresent invention;

FIG. 16 shows a process for processing purchases of third-party offersusing a location-based service according to one embodiment of thepresent invention;

FIG. 17 shows a process for presenting offers to users in accordancewith one embodiment of the present invention;

FIG. 18 shows a process targeting offers to users according to oneembodiment of the present invention;

FIG. 19 shows a process that permits a user to control whether or notthe user receives offers from a location-based system according to oneembodiment of the present invention;

FIG. 20 shows an example computer system with which various aspects ofthe invention may be practiced;

FIG. 21 shows an example storage system capable of implementing variousaspects of the present invention;

FIG. 22 shows one example implementation of a process where the offersmay be purchased in redeemed using a mobile device according to oneembodiment of the present invention;

FIG. 23 shows an example interface of a mobile device according to oneembodiment of the present invention;

FIG. 24 shows another example interface of a mobile device according toone embodiment of the present invention;

FIG. 25 shows a process for redeeming offers associated with a creditcard account in processing such offers using a location-based systemaccording to one embodiment of the present invention;

FIG. 26 shows an example interface of the a mobile device that displaysan indication to the user according to one embodiment of the presentinvention;

FIGS. 27A-27B show an example of a loyalty program integrated with alocation-based service according to one embodiment of the presentinvention;

FIG. 28 shows an example website interface 2800 for use with a loyaltyprogram in accordance with one embodiment of the present invention; and

FIG. 29 shows another example website interface for use with a loyaltyprogram in accordance with one embodiment of the present invention.

DETAILED DESCRIPTION

FIG. 1 shows a block diagram of a location-based service and systemsuitable for incorporating various aspects of the present invention. Forinstance, a location-based service 102 may permit one or more users(e.g., user 101) to interact with one or more other users, systems andservices based on their location. To this end, the user's location maybe determined using one or more location-aware devices (e.g., devices104), such as, for example, a cell phone, smart phone, PDA, tabletcomputer, laptop or other system. Users may use other methods forinteracting with the system to receive and redeem offers, such as byusing a “powered” card as discussed above, an NFC terminal (e.g., an NFCsticker placed on the back of a mobile phone), a loyalty club card, acredit card or other methods.

In one embodiment, service 102 may include one or more components. Suchcomponents may be implemented using one or more computer systems. In oneembodiment, location-based service 102 may be implemented on adistributed computer system using one or more communication networks(e.g., the Internet). In one implementation, the service is implementedin a cloud-based computing platform, such as the well-known EC2 platformavailable commercially from Amazon.com, Seattle, Wash. In anotherexample, a distributed application may be provided using servers andclient systems provided by an application provider. Otherimplementations are possible and are within the scope and spirit of theinvention, and it is appreciated that other platforms in any combinationmay be used.

Service 102 may include a web server 106 which is capable of serving asa front end to the location-based service 102. Devices may communicateand display data provided by server 106 to the user (e.g., user 101).Notably, devices may include controls that perform various functions ina location-based application (such as one or more of application(s)108), such as viewing venues proximate to the user's location, reviewinginformation regarding proximate venues left by other users,communicating with other users, among other functions. Further, suchdevices may provide the location of the user to the location-basedservice 102, and this location information may be used to perform one ormore functions.

Service 102 may also provide one or more related services (e.g.,services 107), such as a service for recommending venues, storingpictures based on location, location-based games, or other service thatutilizes location information relating to its users. Services 107 may beintegral to location-based service 102 or many alternatively operate inconjunction with location-based service 102, (e.g., by communicatingwith the location-based service through an Application ProgrammingInterface (API)). Notably, according to one aspect of the presentinvention, credit card companies, merchant, and third party offerors maycreate offers associated with particular venue locations defined withinservice 102.

Service 102 may also be capable of storing information in one or moredatabases (e.g., database 103). For instance, service 102 may beconfigured to store user-based information (e.g., user-based information104) such as a user identification, identifications of friendsassociated with the user identification, any history information such aslocations visited, preference information for particular venuelocations, notes regarding venue locations visited, among otheruser-related information. Service 102 may also be capable of storingvenue information (e.g., venue information 105) that may include, forexample, location information (e.g., address, latitude, longitude,altitude, etc.), contact information, venue description, among otherinformation. Venue information may also include, according to oneembodiment, offers associated with a particular venue location.

One commercially-available system that may be suitable for implementingvarious aspects of the present invention may include the Foursquareservice, available at http://www.foursquare.com and provided byFoursquare Labs, Inc., New York. Other systems capable of providinglocation-based services are available and are capable of implementingvarious aspects of the present invention.

FIG. 2 shows a system incorporating various aspects of the presentinvention. In particular, a distributed computer system (e.g., system200) may be provided that is capable of providing offers in associationwith a location-based system (e.g., system 203). Such offers may bedefined and managed among one or more systems that work integrally withlocation-based service 203. For instance, a third party offer system(e.g., system 205) may be capable of defining and managing offers forone or more venue locations. The third party offer system may be capableof defining offers that extend across different venues, merchants, andlocations. One example of an offer management system includes thewell-known Groupon system (available on the Internet athttp://www.groupon.com) used for managing coupon offers for variousproducts and venue locations.

Such offers may be presented to users (e.g., user 201) at one or morevenue locations (e.g., venue location 202) on one or more location-awaredevices (e.g., device 204). For instance, offers may be presented,viewed, accepted, purchased, and/or redeemed using one or moreapplications 209 that execute on a location-aware device.

Device 204 may be any device, system, or item that can be used to locatea user. For instance, a user may use a “powered” credit card 204A toredeem an offer at the venue location or any other location. In anotherimplementation, a user may use a device, system, or item as a paymentmethod. For instance, a user may use an NFC terminal as is known in theart, such as one created by providing an NFC reader in a phone, affixingNFC sticker to non-NFC devices or otherwise providing a paymentcapability to a mobile phone (e.g., element 204B). Other systems may beused such as a tablet computer (element 204C), smartphone (element204D), cell phone (204E), personal computer (element 204F), or othersystem type, either with or without payment capabilities.

Offers may be “free” offers in that they are received without aqualifying purchase. However, some offers may require a purchase, whichmay be performed online or at the venue location. In the case of anonline purchased offer, a voucher or other indication of purchase may beprovided to a user (e.g., electronically) to permit the user to fulfillthe purchased offer at the venue location or any other location. In oneembodiment, the voucher may be presented to the user in the form of anidentifier or other information displayed on the mobile device thatpermits the user to purchase and/or redeem the offer at the venuelocation (e.g., a bar code, transaction number, offer number or otheridentification information). Some redemption of offers may be seamless,and require no intermediate step. For instance, the offer may be applieddirectly during a transaction performed at the venue location.

According to another embodiment, location-based service may beintegrated with a merchant purchasing system (e.g., system 206). Forinstance, a merchant purchasing system may be capable of performingcheckout functions at the venue location, such as scanning or otherwiseinputting items to be purchased, and accepting payment from a consumer.According to one aspect, the merchant purchasing system may be capableof determining whether offers created in a location-based system applyto a particular transaction. For instance, merchants may define one ormore offers using an interface of the location-based service (e.g.,through a management interface or an API that attaches an offer to aparticular venue location). When the location-based service determinesthat the user is located in a venue in which the offer may be redeemed,the merchant purchasing system may be notified that a particular offerapplies. Certain offers may be redeemed by the merchant within the sametransaction, and/or an offer may be provided that may be redeemed by theuser in a future transaction (e.g., in the form of a coupon printed atthe vendor location). Offers may be accepted and applied in real time atthe vendor location (e.g., as a discount applied to the currenttransaction). In other embodiments, offers may include purchases thatmay be performed at locations other than the venue location. Further,such offers need not require a swipe of a credit card but can includeany method of payment using any number of systems.

According to another embodiment, location-based service may beintegrated with a credit card transaction system (e.g., system 207). Inone example, the credit card transaction system may be capable ofdetermining whether an offer applies to a transaction performed by auser using a location-based service. Further, in another embodiment, thecredit card transaction system may be configured to apply an acceptedoffer to a user's statement without any interaction by the venuelocation. Alternatively, the redemption of the offer may be applied tothe current transaction, without the need to wait for a credit to beapplied to the user's statement. Some implementations may involvesystems that perform the transaction at the venue location to apply theoffer credit in real-time.

According to another embodiment, location-based service may beintegrated with a loyalty system (e.g., system 208). In one embodiment,particular offers may be created and extended to loyalty card membersbased on their location (e.g., as determined by a location-basedservice). According to one embodiment, a user may be presented offersavailable to loyalty program members when the user “checks in” to aparticular venue location and/or is displayed certain offers when theuser is located in proximity to the location. In one implementation, anassociation may be maintained and stored by a distributed computersystem that associates an identity of the user in the location-basedservice with an identity of the user in the loyalty program. Responsiveto the user being located proximate the venue location, the user may bedisplayed (e.g., in the display of a mobile device) certain offersavailable to the user by virtue of being a loyalty card program member.

In one embodiment, the location-based service may accept a fee from anoffer provider for the opportunity to promote offers using thelocation-based service. Offers may be paid for by the offer provider inany manner or on any basis, including impressions of an offer,redemption of an offer, display of an offer in an ordered search, amongother bases for payment.

In another embodiment, a user is displayed certain offers that areavailable, and a control presented within the interface of the mobiledevice, when selected by the user, permits selected offers to beassociated with the user (e.g., a credit card account, loyalty cardaccount, or other account and/or identity).

In one embodiment, the user “checks in” using an application executingon the mobile device, and responsive to the user “checking in,” thatuser is notified of one or more offers that can be accepted and/orredeemed. Such offers may be accepted and/or redeemed proximate alocation of the venue where the user “checked in.” In certainembodiments, the user may be permitted to check in using a number ofdifferent applications (e.g., CheckIn4Me, 4squareSMS, Foursquare, etc.)into the same location-based service or from another location-basedservice that shares location and check-in information regarding users.In one implementation, application providers may be permitted to receiveoffers from the location-based service for display to their users. Also,the location-based service may track the acceptance and/or redemption ofoffers through such applications, and provide application providers witha portion of the revenue realized by the transaction to which the offeris applied.

In yet another implementation, authentication to distributed resourcesin distributed system 200 may be provided using an authorization server(not shown) that permits access to distributed resources without sharingauthorization information among services. Rather, authentication isperformed directly with the authorization system which issues accesstokens that are used to access particular information.

FIG. 3 shows a process 300 for crediting an accepted offer to a creditcard account according to one embodiment of the present invention. Atblock 301, process 300 begins. At block 302, the location-based systemmakes an offer to a cardholder at a merchant location. For instance, asdiscussed above, this may be done within an interface of a mobiledevice. At block 303, the mobile device may be configured to present acontrol within the interface to a user at the merchant location. Thiscontrol, when selected, may activate a particular offer that wasdisplayed to the user.

At block 304, the mobile device receives an activation of the control bythe user including activation information relating to the particularoffer that was accepted. At block 305, a transaction is completed at themerchant location using the credit card associated with a particularcredit card holder account. For instance, the credit card may be swipedor manually entered into a credit card processing device provided at themerchant location. In an alternative embodiment, the user may acceptand/or redeem the offer outside of the venue location, either with orwithout providing the credit card information. At block 306, informationrelating to the transaction is sent to the credit card company. Suchinformation may identify details of the transaction performed by theuser at the merchant location.

According to one embodiment, a method is provided for associatingparticular offers with credit card accounts and having those offers beautomatically associated with credit card holder accounts when used atthe merchant location. For instance, at block 307, any savings appliedto a particular offer may be automatically applied to a credit cardholder account. For instance, an association may be made between aparticular offer and a credit card holder account, and afterwards whenthe user performs a transaction that relates to the particular offer, acredit card system applies that offer to the cardholder's statement. Oneadvantage of such a system may include, in one embodiment, that the usermay be able to redeem offers in real-time at merchant locations by usingonly their credit cards, and thus the offer may be applied automaticallyto the user's account. At block 308, process 300 ends.

FIG. 4 shows a process for locating available offers and redeem offersat a particular venue location according to one embodiment of thepresent invention. At block 401, process 400 begins. At block 402, alocation-based system determines the user location. This may beaccomplished, for example, by a mobile device having GPS capability orother method of locating the location of the device. At block 403, thelocation-based system performs a search of available offers associatedwith particular venues near the user's location. For instance, there maybe a number of offers associated with venue locations within theparticular distance of the determined mobile device, within a definedarea entered by the user, or other location parameter.

At block 404, the mobile device presents (e.g., in a display) availableoffers to the user within a list or other display construct. At block405, the user “checks in” to a particular venue location. According toone embodiment, a user may be required to check-in prior to regainingany offers at that particular venue. At block 406, the location-basedsystem permits a user to accept and/or redeem a selected offerassociated with the venue location. At block 407, a merchant systemcompletely transaction at the merchant location associated with thedefined venue. At block 408, process 400 ends.

FIG. 5 shows a process for communicating between a location-basedservice and a credit card system for processing offers according to oneembodiment of the present invention. At block 501, process 500 begins.At block 502, a location-based service sends a message to a credit cardsystem that processes transactions, the message identifying a particularuser identifier and an offer. At block 503, the credit card systemassociates the particular offer with an account of the user and appliesthe offer to the account. At block 504, the credit card system sends amessage to a location-based system indicating that the offer has been(or will be) applied to the user's credit card account. Notably, anoffer that is accepted using the credit card is performed at anylocation using the location-based service, and notification of theaccepted offer associated with the credit card account is indicated tothe user in real-time using the mobile device and location-basedservice. At block 505, the location-based system displays an indicationto the user indicating that the offer has been applied to the creditcard account. At block 506, process 500 ends.

FIG. 6 shows a process for interacting between a location-based systemand a loyalty program system according to one embodiment of the presentinvention. At block 601, process 600 begins. At block 602, alocation-based system stores an association between a location-basedidentity and a loyalty program identity. For instance, thelocation-based identity may include a username within the location-basedsystem. The loyalty program identity may include, for example, a loyaltyprogram account that identifies a particular member. At block 603, thelocation-based system monitors location-based user activity. Forinstance, the user may change their location within the location-basedsystem, the user may view and/or accept offers within an interface of amobile device, or perform other actions within the location-basedsystem. At block 604 responsive to that location-based activity, anaction may be applied to a loyalty program account. For instance, theuser may receive loyalty points, may receive special offers, offers maybe applied to transactions, or the loyalty system may perform otherfunctions relating to the loyalty account of the user. At block 605,process 600 ends.

FIG. 7 shows a process for interacting between a location-based serviceand a loyalty program according to one embodiment of the presentinvention. At block 701, process 700 begins. At block 702, a loyaltyprogram system stores an association between a location-based identityand loyalty program identity. As discussed above, a location-basedidentity may include the username identified within the location-basedsystem. A loyalty program identity may include a member number or otheridentifier that identifies a user within a loyalty system. At block 703,the loyalty system monitors activity within the loyalty program. Forinstance, a user may “swipe” their loyalty card at a store, the user maylogin to an online loyalty program, or perform any other actioninvolving the loyalty system. At block 704, the loyalty system appliesthe loyalty program activity to a location-based service status. Forinstance, the user may receive, be permitted to view and/or acceptspecial offers from the loyalty program (e.g., while the user isphysically located at a store associated with the loyalty program) fromthe location-based service, may be permitted to associate offersaccepted in the location-based service with a membership in the loyaltyprogram, or perform other actions. At block 705, process 700 ends.

FIG. 8 shows process for interacting between a credit card system and alocation-based service according to one embodiment of the presentinvention. At block 801, process 800 begins. At block 802, alocation-based system stores an association between a credit cardaccount identity and a location-based identity. As discussed above, thelocation-based identity may include a username defined within alocation-based service. A credit card account identity may include, forexample, a credit card account number, user name of a website associatedwith the credit card account, and/or any other information used toidentify a credit card account. At block 803, the location-based servicemonitors location-based activity of the user. For instance, the user maychange their location, check-in to particular venues, look for availableoffers or perform other activities within the location-based system. Atblock 804, location-based system applies location-based activity to acredit card account. For example, the user may request an association ofone or more selected offer(s) with a credit card account and thoseselected offers may be applied to the specific account. At block 805,process 800 ends.

FIG. 9 shows a process for interacting between a credit card system in alocation-based service according to one embodiment of the presentinvention. At block 901, process 900 begins. At block 902, a credit cardsystem stores an association between a credit card account identity anda loyalty program identity. As discussed above, a credit card accountidentity may include a credit card and card holder username, or anyother information that identifies a credit card account. A loyaltyprogram identity may include, and the indication identifying a userwithin the location-based system. At block 903, the credit card systemmonitors credit card account activity. For instance, the user useshis/her credit card to make a qualifying purchase at a venue locationdefined in a location-based system. At block 904, the credit card systemapplies credit card activity to a location-based service status. Forexample, the user is automatically “checked-in” to the location-based ona transaction performed at the venue, the user is sent an indicationthat a particular offer is accepted and applied to the user's creditcard account, or other action relating to the location-based service. Atblock 905, process 900 ends.

FIG. 10 shows an example process (e.g., process 1000) for authenticatingto a service that uses location-based service resources in accordancewith one embodiment. At block 1001, process 1000 begins. At block 1002,a website or other application (e.g., a location-aware applicationexecuting on the mobile device) may be displayed to the user. Such awebsite or other application may be, for example, a website operated bya loyalty program, credit card company, third-party offeror, or otherservice that is configured to create and manage resources in alocation-based service. For instance, resources such as offers may bedefined within the location-based service as more fully discussed below,and these offers may be accessed by users.

At block 1003, the users may be authenticated to a loyalty program,credit card program, third party provider, or other entity. In oneimplementation, a resource owner such as the loyalty program, creditcard program, third party provider, or other entity may grant access bya client (e.g., a user) to particular defined offers in thelocation-based service without sharing a username and password definedat the loyalty program, credit card program, third party provider, orother entity's service. Rather, the client may authenticate directly toa server trusted by the location-based service (e.g., an authorizationserver) which issues an access token to the client to permit access tothe location-based resource. Alternatively, an authorization server maybe maintained by the loyalty program, credit card program, third partyprovider, or other entity's service. In one embodiment, thelocation-based service may use the OAuth 2.0 Authorization Protocoldefined by IETF draft-ietf-oauth-v2-13 to permit users to accessobjects. However, it should be appreciated that other authenticationprotocols may be used.

At block 1004, the service records an indicator that identifies that theuser has successfully authenticated. Such an indicator may be stored ina memory associated with a location-based service or a third partyprovider system. Notably, the indicator may be associated with a uniqueuser identity of the user within the location-based service. Thisindicator may be used to unlock offers associated with particular venuelocations. For instance, the location-based service may permit the userto access location-based service entities (e.g., offers) at block 1005.In one embodiment, after unlocking such offers, a user may be permittedto accept and/or redeem one or more of the unlocked offers. At block1006, process 1000 ends.

FIG. 11 is a block diagram showing an example process (e.g., process1100) for processing and redeeming offers using a location-based serviceaccording to one embodiment of the present invention. At block 1101,process 1100 begins. At block 1102, a third party or other entity thatintegrates with the location-based service defines an offer within thelocation-based service. For instance, the location-based service mayinclude a management interface, API or other interface with which thethird party or any other entity may define offers. For one or more thirdparties or other entities, the location-based service may automaticallyimport offers from the third party and make them available to users ofthe location-based service. For instance, such offers may be importedfrom a data feed, storage location, website, API, or other data source.

In one embodiment, a number of parameters may be defined on the offer,such as the offer name, information displayed to the user when the offeris unlocked (e.g., by checking in to a particular venue location), atype of offer depending on the status of the user (e.g., the “mayor” ofa particular venue location), frequency the user visits the venuelocation (e.g., the offer is unlocked every X number of check-ins), thenumber of friends that check-in to a location, or other parameter. Itshould by appreciated that offers could be created by one of any numberof entities, including, but not limited to merchants, credit cardcompany, loyalty program provider, product or service producer,application provider, location-based service provider, or any otherentity.

In one embodiment, the third party may create one or more offers thatcan be associated with a particular venue location defined in a memoryassociated with a location-based service (e.g., at block 1103). To thisend, the location-based service may provide a management interface, APIor other interface with which the third party or other entity may“attach” or otherwise associate defined offers to particular venuelocations. Venues may be tracked by a venue identifier, which in oneembodiment may be a unique identifier associated with a venue location.Parameters may be defined in relation to the attached offer, such asdefining when the offer expires, when the offer is activated, amongother criteria that may apply to the offer as defined on that particularvenue location.

Once defined, the offer may be accepted by a user. According to oneoptional embodiment, the user is required to authenticate with a thirdparty offeror or other entity prior to redeeming or purchasing anyoffers (or particularly designated offers). Optionally, at block 1104,the user authenticates with the third party offeror, location-basedservice, or other entity that provides an authentication service asdiscussed above with reference to FIG. 3. According to anotherembodiment, one criteria that may be required as a prerequisite for theuser to view, accept, and/or redeem offers is that the user must belocated near the venue location where the offers are redeemed. Suchinformation may be determined by, for example, a mobile device andprovided to the location-based service. For instance, location may bedetermined by one or more methods, including, but not limited to GPS,cell triangulation methods, WiFi, WLAN, Bluetooth, RFID, NFC, or othertechnologies or combinations of technologies.

At block 1105, the user proceeds to the venue location, such as a retaillocation where goods and/or services are sold. At block 1106, the useris displayed, on an interface of a mobile device, an indication of oneor more offers made by the third party or other entity. A user may bepermitted to select one or more of those offers to be accepted and/orredeemed (e.g., within an interface of a mobile device as discussedabove). Alternatively, block 1106 to may not be required, as the systemmay permit seamless acceptance of offers during a transaction (e.g.,when the user “checks out” at the venue location). At block 1107, theuser is permitted to accept and/or redeem the one or more offers. Forinstance, the user may select the offers to be accepted and/or redeemedwithin the interface of the mobile device, and those offers areassociated with a transaction that the user is performing at the venuelocation. The defined offers may be permitted to be accepted and/orredeemed, according to one embodiment, when the user “checks in” to thevenue location within the location-based service. In another embodiment,the user may be required to perform another action to accept and/orredeem the offer, such as, for example, selecting the offer to beredeemed within an interface of the mobile device, or by purchasing theoffer and receiving a voucher. Such offers may be credited towards thecurrent transaction, or may be provided to the user for use in a futuretransaction. At block 1108, process 1100 ends.

FIG. 12 is a block diagram showing an example process (e.g., process1200) for verifying accepted and/or redeemed offers using alocation-based service according to one embodiment of the presentinvention. At block 1201, process 1200 begins. At block 1202, a merchantverifies that a user has accepted and/or redeemed a particular offer.Such an offer may include an offer defined in a location-based serviceas discussed above. Responsive to the acceptance and/or redemption, acomputer system associated with the merchant may send a notification toa location-based service (e.g., at block 1203), and the location-basedservice may in turn notify the user that the offer has been acceptedand/or redeemed (e.g., at block 1204). Notably, the location-basedservice may be used to notify the user that the offer has been acceptedand that the other may be, in one embodiment, applied to the currenttransaction. At block 1205, process 1200 ends.

FIG. 13 is a block diagram showing an example process (e.g., process1300) for redeeming or purchasing offers using a location-based serviceaccording to one embodiment of the present invention. At block 1301,process 1300 begins. In one embodiment, a credit card account holder ispermitted to accept and redeem offers associated with credit cardaccount holders. Such offers may be made available to credit cardaccount holders through the location-based service. At block 1302, thecardholder enrolls in the location-based service. For instance, awebsite may permit a user to login using credentials of the cardholder,and enable an option that links the cardholder's identity (e.g., bycredit card account number or other account identification) with theuser's identity within the location-based service. Once to identifiedwith the location-based service as an authorized cardholder, that usermay be permitted to view, accept, and/or redeem offers. For instance, atblock 1303, the user (cardholder) proceeds to a point of sale locationwhere the user can use his/her credit card or other payment instrument.

In one embodiment, if the user is not a cardholder, that user may bepermitted to view offers (e.g., on an interface of a mobile device), butnot accept or redeem them. The user may be provided an opportunity tobecome a cardholder in order to accept and/or redeem such offers, andthe opportunity to accept and/or redeem such offers may result inincreased cardholder memberships. In another embodiment, a user may notbe capable of accepting and/or redeeming certain offers until theuser/cardholder is authenticated as a cardholder.

At block 1304, the cardholder according to one embodiment activates acontrol on his/her mobile device that causes a display of offersavailable to be redeemed at the point of sale (e.g., the venue locationas defined in the location-based service). As a prerequisite to viewing,purchasing, accepting, and/or redeeming particular offers, the user(cardholder) may be required to “check-in” to the venue location. Insome embodiments, the user may be required to perform another action toredeem the offer, such as, for example, selecting the offer to beredeemed within an interface of the mobile device, or by purchasing theoffer and receiving a voucher. At block 1305, the cardholder selects oneor more offers to be redeemed (e.g., within an interface presented tothe user in a display of the mobile device). Further, once selected, theoffers may be “transferred” to the user's credit card or other paymentinstrument, in that the offers are then associated with the credit cardaccount. At block 1306, the cardholder may use the card at the point ofsale location to purchase goods or services, and accept any offers whichmay apply to the transaction. At block 1307, process 1300 ends.

FIG. 14 is a block diagram showing an example process (e.g., process1400) for redeeming credit card offers using a location-based serviceaccording to one embodiment of the present invention. At block 1401,process 1400 begins. At block 1402, a cardholder completes a transactioninvolving an offer that was previously associated with the user's cardor otherwise generally applied to a credit card program. Such anassociation may be stored in a memory of a system of a location-basedservice. To complete a transaction, for instance, at the point of salelocation, the cardholder “swipes” his/her credit card at a card readerdevice. The transaction is cleared, and point of sale transactioninformation is sent to the credit card company (e.g., a computer systemthat handles transactions) at block 1403 over a communication network.The credit card company system communicates offer acceptance informationto the location-based service (e.g., at block 1404). At block 1405, thelocation-based service sends a message to the user (e.g., via the user'smobile device) confirming that the offer has been accepted and appliedto the user's account. In this way, the user may be notified separatelyand independently from the merchant sale transaction systems that thecredit card offer was successfully applied to a particular transaction.

FIG. 15 shows a process 1500 for authorizing access by a location-basedservice to a credit card account. At block 1501, process 1500 begins. Atblock 1502, a credit card company presents a website to a cardmember.For instance, a website interface may be provided that allows thecardmember to access their account information and configure access totheir account. For instance, the cardmember may provide authenticationinformation such as a username and/or password to gain access. Otherinformation for authenticating the user may also be used.

At block 1503, the website verifies the credit card holder in the creditcard holder is authenticated to the website. In one embodiment, thewebsite may include a control that when presented to the user (e.g., atblock 1504), allows the user to authorize access to an application orservice, such as a location-based service. At block 1505, the cardholderactivates a control (e.g., a button or other user interface control)that when activated, initiates an authentication handshake authorizingaccess to a location-based service (e.g., at block 1506). For instance,authorization information may be stored at a credit card system thatallows access to particular information relating to the credit cardaccount by the location-based service. It should be appreciated alsothat the authentication handshake may be performed earlier in theprocess (e.g., prior to or at block 1503). At block 1507, process 1500ends.

FIG. 16 shows a process 1600 for processing purchases of third-partyoffers using a location-based service. At block 1601, process 1600begins. At block 1602, an offer as defined in association with a venuelocation. For instance, a venue owner may be permitted to define one ormore offers within a location-based service. In one implementation, thevenue owner may define offers using a user interface to a venuemanagement website that permits the creation an association of offers toparticular venues. In another implementation, offers may be imported bythe location-based service such as from an offer provider (e.g., thewell-known Groupon offer site). In yet another implementation, an APImay be provided that permits applications to create offers and associatethem with venues within the location-based service.

At block 1603, a user performs a check in at one or more particularvenue locations. For instance, in a location-based service, that usermay select a control that allows the user to check in to one or morevenues. According to one embodiment, the location-based service maydisplay offers at a venue once a user is checked in to the location. Forinstance, at block 1604, a mobile device may display offers defined atthe venue location to the user within the display.

At block 1605, a user optionally selects a control presented within theinterface of the device to purchase a particular offer. In anotherembodiment, the user does not need to affirmatively accept the offer(e.g., by selecting a control), but can perform another action such asby making a qualifying purchase at the venue location. At block 1606, arequest is sent from the location-based service to a third partyofferor. For instance, the location-based service may send a message toa system associated with the third party offeror. The third party offersystem may indicate in return that the particular offer may bepurchased, and may send such an indication to the location-basedservice. At block 1607, the user may enter billing information on thedevice, or the system may otherwise transmit any billing information tothe third party offer system for purchasing the offer selected by theuser. In one embodiment, such billing information may be preloaded orotherwise associated with the user prior to any of these steps. Forinstance, the billing information may be obtained prior to offer displayand/or loading. At block 1608, the third party offeror systemcommunicates information indicating success to the location-basedservice, and success information is displayed at the user device. Forinstance, at block 1609, a success message may be displayed on the userdevice including identification of the offer that was purchased.

The user may then proceed to redeem the purchased offer at the venuelocation at block 1610. In one embodiment, information displayed withinthe device may be used to redeem the offer at the venue location. Forinstance, a bar code or other proof of purchase information may be usedor presented at the venue location for the user to receive goods orservices. At block 1611, process 1600 ends.

FIG. 17 shows a process 1700 for presenting offers to users inaccordance with one embodiment of the present invention. At block 1701,process 1700 begins. At block 1702, one or more offers are definedwithin for instance a location-based service. Such offers may be definedin many ways as discussed above. At block 1703, a quality metric isdefined that permits the user to filter the offers received within theinterface of the device. For instance, a user may only want to see thebest offers that are applicable to that user. In one embodiment, thequality metric may be a numerical ranking of particular offers, and theuser may be permitted to select a particular level of quality metric sothat offers having a minimum level of the quality metric may be shownwithin the device interface. In another embodiment, the location-basedservice automatically selects and ranks offers that are presented to aparticular user. In one implementation, offers are ranked without userintervention.

According to one embodiment, the metric may relate to one or moreparameters that are tracked by the location-based service. For instance,a quality metric may relate to the number of times a particular offerhas been purchased by other users, such as users within the user'ssocial network. Offers may also be ranked based on the amount ofpurchases of the offer that have occurred within a fixed amount of time(e.g., a conversion rate of the offer measured over the last 4 hours, 8hours, 24 hours, etc.). Offers may also be ranked based on the valuethat they may provide to a particular user. For instance, offers may beranked according to a percentage savings or amount of money saved. Inone embodiment, a personalized ranking signal may be determined for aparticular user based on information relating to that user. In this way,offers may be selectively presented to the particular user so that theyare more likely to be accepted by that user. Further, because in someembodiments such offers are presented on a mobile device (e.g., a phone)that has limited display area, it is appreciated that such offers shouldbe highly targeted to that user.

At block 1705, the location-based system determines a ranking of one ormore offers, and such offers as ranked are presented within theinterface of the mobile device at block 1706. At block 1707, process1700 ends.

FIG. 18 shows a process 1800 targeting offers to users according to oneembodiment of the present invention. At block 1801, process 1800 begins.At block 1802, one or more offers are defined within a location-basedsystem. As discussed above, offers may be created in a number of waysand associated with particular venue. At block 1803, a user associatedwith a particular venue is capable of creating offers within thelocation-based system. This may be accomplished, for instance, using amanagement interface, API, or other interface associated with thelocation-based service.

At block 1803, the location-based system receives targeting criteria forone or more selected offers. According to one embodiment, the user maydefine criteria that when evaluated, causes a particular offer to bemade to a user of the location-based system. For instance, whenparticular criteria are fulfilled, an indication of an offer isdisplayed within an application interface of the location-based system(e.g., as presented on an interface of a mobile device).

As discussed, one or more criteria may be used to determine whether aparticular offers targeted to a particular user. At block 1804, thelocation-based system determines social network criteria associated withthe user. For instance, the system may be able to determine whethercertain deals have been targeted to particular users in that user'ssocial network. In one example, using Twitter, offers may be sent tofollowers of a particular user, or offers may be sent to friends ofparticular followers. In one embodiment, an offer may be matched to auser and if the user accepts or purchases that particular offer, thatoffer may be extended to other users as determined by the location-basedsystem.

The block 1805, the location-based system may determine the location ofthe user. Based on that person's location, particular offers may betargeted to that user. Location information along with other informationmay be used to determine whether or not that user receives a particularoffer. For instance, as discussed above, particular offers may betargeted to particular users based on criteria associated with eachrespective user. The user criteria may include, without limitation,demographic information (e.g., residence information, income, gender,age, etc.), behavioral information of the user (e.g., check-in history,purchase history, offer acceptance history, etc.), psychographicinformation (e.g., interests, opinions, information relating to uservalues, etc.), among other types of user information, either alone or incombination with any data. At block 1806, the location-based system mayalso determine one or more loyalty metrics that are used to targetparticular offers to particular users.

At block 1807, the location-based system targets one or more offers toparticular users. According to one embodiment, the system at block 1808,presents an offer to the user within the device interface. This may bedone, for example, in association with a venue where the user haschecked in. For instance, there may be a user interface element thatdisplays offers associated with a particular venue. Further, dependingon whether the offers are targeted to that particular user, certainoffers may be displayed to the user within the interface. At block 1809,process 1800 ends.

FIG. 19 shows a process 1904 permitting the user to control whether ornot the user receives offers from a location-based system according toone embodiment of the present invention. At block 1900, process 1900begins. At block 1902, a location-based interfaces present to the user.For instance, the interface may be provided to a user via a website, auser device, or other computer system that permits the user to controlwhether or not the user will receive offers. For example, a user devicemay be configured to present a user interface control to allow the userto opt in to receiving offers on that particular user device (e.g., atblock 1903).

At block 1904, a venue operator or other user may define offersassociated with one or more regions. These regions may be set locationareas or may be a location that is relative to another particularlocation (e.g., the location of the user at a particular point in time,within X feet of the current location of the user, within X miles of thevenue location, etc.). According to one embodiment, a venue operatorthat defines offers associated with his/her location may be permitted todefine the location area in which a particular offer is triggered. Thismay be accomplished, for example, within a management interface withinwhich venue operators define offers that are presented to users.

At block 1905, a user enters a particular region (e.g., within aparticular distance of a venue location), and at block 1906, thelocation-based system presents an offer to the user within a deviceinterface. For instance, if the location-based application is currentlyexecuting within the interface, an indication may be provided thatnotifies a user of an offer that can be redeemed. In another embodiment,where the location-based application is not currently executing, thenotification may be provided by the device (e.g., a message, pop-upwindow, or other notification type) indicating an offer to the user.Notably, because notifications may be based at least in part on thelocation of the user, location data may be used to filter what offersare provided. In one example, when the user is near a particularlocation, the location-based service may send push notifications to thatuser. In yet another embodiment, recommendations may be provided to theuser based on the user's location relative to the location of the venuerelating to the recommendation.

In another implementation, if a user opts-in to receiving notifications,the user's device will send the location-based service the location ofthe device from time to time. For instance, the device may send anupdated location to the location-based service after the user moves aspecific distance. In one implementation, notifications are based on theuser's interaction with regions. In one example, the device includes aprocess that monitors the user's location (referred to herein as alocation manager process (such as provided in an iPhone OS by AppleComputer)) that persists between launches of an application (e.g., alocation-based application). If a region crossing occurs while theuser's application is not running, the system may automatically wake upthe application (or relaunches the application) in the background sothat the application can process the event. When relaunched, all of theregions configured previously are made available in a property of anylocation manager objects that are created.

Therefore, when the user moves a set distance, the application (e.g.,the location-based application residing on the user device) will wake upand the location will be sent to the location-based service. Thelocation-based service then sends the user push notifications aboutinteresting things nearby (e.g., friends checked-in, things on theuser's “to do” list, and offers located nearby). As discussed, suchoffers may be created in the location-based service, or may bethird-party offers provided by one or more systems that provide offers(e.g., Groupon, LivingSocial, American Express, etc.). At block 1907,process 1900 ends.

Example Computer Implementations

Processes described above are merely illustrative embodiments of systemsthat may create and manage offers in association with a location-basedservice. Such illustrative embodiments are not intended to limit thescope of the present invention, as any of numerous other implementationsfor performing the invention. None of the claims set forth below areintended to be limited to any particular implementation of a method ofoffers in a location-based system, unless such claim includes alimitation explicitly reciting a particular implementation.

Processes and methods associated with various embodiments, acts thereofand various embodiments and variations of these methods and acts,individually or in combination, may be defined by computer-readablesignals tangibly embodied on a computer-readable medium, for example, anon-volatile recording medium, an integrated circuit memory element, ora combination thereof. According to one embodiment, thecomputer-readable medium may be non-transitory in that thecomputer-executable instructions may be stored permanently orsemi-permanently on the medium. Such signals may define instructions,for example, as part of one or more programs, that, as a result of beingexecuted by a computer, instruct the computer to perform one or more ofthe methods or acts described herein, and/or various embodiments,variations and combinations thereof. Such instructions may be written inany of a plurality of programming languages, for example, Java, VisualBasic, C, C#, or C++, Fortran, Pascal, Eiffel, Basic, COBOL, etc., orany of a variety of combinations thereof. The computer-readable mediumon which such instructions are stored may reside on one or more of thecomponents of a general-purpose computer described above, and may bedistributed across one or more of such components.

The computer-readable medium may be transportable such that theinstructions stored thereon can be loaded onto any computer systemresource to implement the aspects of the present invention discussedherein. In addition, it should be appreciated that the instructionsstored on the computer-readable medium, described above, are not limitedto instructions embodied as part of an application program running on ahost computer. Rather, the instructions may be embodied as any type ofcomputer code (e.g., software or microcode) that can be employed toprogram a processor to implement the above-discussed aspects of thepresent invention.

Various embodiments according to the invention may be implemented on oneor more computer systems. These computer systems may be, for example,general-purpose computers such as those based on Intel PENTIUM-typeprocessor, Motorola PowerPC, Sun UltraSPARC, Hewlett-Packard PA-RISCprocessors, ARM Cortex processor, Qualcomm Scorpion processor, or anyother type of processor. It should be appreciated that one or more ofany type computer system may be used to partially or fully automateextending offers to users and redeeming offers according to variousembodiments of the invention. Further, the software design system may belocated on a single computer or may be distributed among a plurality ofcomputers attached by a communications network.

The computer system may include specially-programmed, special-purposehardware, for example, an application-specific integrated circuit(ASIC). Aspects of the invention may be implemented in software,hardware or firmware, or any combination thereof. Further, such methods,acts, systems, system elements and components thereof may be implementedas part of the computer system described above or as an independentcomponent.

A computer system may be a general-purpose computer system that isprogrammable using a high-level computer programming language. Computersystem may be also implemented using specially programmed, specialpurpose hardware. In a computer system there may be a processor that istypically a commercially available processor such as the well-knownPentium class processor available from the Intel Corporation. Many otherprocessors are available. Such a processor usually executes an operatingsystem which may be, for example, the Windows NT, Windows 2000 (WindowsME), Windows XP, Windows Vista or Windows 7 operating systems availablefrom the Microsoft Corporation, MAC OS X Snow Leopard, MAC OS X Lionoperating systems available from Apple Computer, the Solaris toOperating System available from Sun Microsystems, iOS, Blackberry OS,Windows 7 Mobile or Android OS operating systems, or UNIX available fromvarious sources. Many other operating systems may be used.

Some aspects of the invention may be implemented as distributedapplication components that may be executed on a number of differenttypes of systems coupled over a computer network. Some components may belocated and executed on mobile devices, servers, tablets, or othersystem types. Other components of a distributed system may also be used,such as databases (e.g., the mongoDB database available from 10gen,Inc.) or other component types.

The processor and operating system together define a computer platformfor which application programs in high-level programming languages arewritten. It should be understood that the invention is not limited to aparticular computer system platform, processor, operating system, ornetwork. Further, it should be appreciated that multiple computerplatform types may be used in a distributed computer system thatimplement various aspects of the present invention. Also, it should beapparent to those skilled in the art that the present invention is notlimited to a specific programming language or computer system. Further,it should be appreciated that other appropriate programming languagesand other appropriate computer systems could also be used.

One or more portions of the computer system may be distributed acrossone or more computer systems coupled to a communications network. Thesecomputer systems also may be general-purpose computer systems. Forexample, various aspects of the invention may be distributed among oneor more computer systems configured to provide a service (e.g., servers)to one or more client computers, or to perform an overall task as partof a distributed system. For example, various aspects of the inventionmay be performed on a client-server system that includes componentsdistributed among one or more server systems that perform variousfunctions according to various embodiments of the invention. Thesecomponents may be executable, intermediate (e.g., IL) or interpreted(e.g., Java) code which communicate over a communication network (e.g.,the Internet) using a communication protocol (e.g., TCP/IP). Certainaspects of the present invention may also be implemented on acloud-based computer system (e.g., the EC2 cloud-based computingplatform provided by Amazon.com), a distributed computer networkincluding clients and servers, or any combination of systems.

It should be appreciated that the invention is not limited to executingon any particular system or group of systems. Also, it should beappreciated that the invention is not limited to any particulardistributed architecture, network, or communication protocol.

Various embodiments of the present invention may be programmed using anobject-oriented programming language, such as SmallTalk, Java, C++, Ada,or C# (C-Sharp). Other object-oriented programming languages may also beused. Alternatively, functional, scripting, and/or logical programminglanguages may be used. Various aspects of the invention may beimplemented in a non-programmed environment (e.g., documents created inHTML, XML or other format that, when viewed in a window of a browserprogram, render aspects of a graphical-user interface (GUI) or performother functions). Various aspects of the invention may be implemented asprogrammed or non-programmed elements, or any combination thereof.

Further, on each of the one or more computer systems that include one ormore components of distributed system 100, each of the components mayreside in one or more locations on the system. For example, differentportions of the components of system 100 may reside in different areasof memory (e.g., RAM, ROM, disk, etc.) on one or more computer systems.Each of such one or more computer systems may include, among othercomponents, a plurality of known components such as one or moreprocessors, a memory system, a disk storage system, one or more networkinterfaces, and one or more busses or other internal communication linksinterconnecting the various components.

Any number of systems of distributed system 100 may be implemented on acomputer system described below in relation to FIGS. 20 and 21. Inparticular, FIG. 20 shows an example computer system 2000 used toimplement various aspects. FIG. 21 shows an example storage system thatmay be used.

System 2000 is merely an illustrative embodiment of a computer systemsuitable for implementing various aspects of the invention. Such anillustrative embodiment is not intended to limit the scope of theinvention, as any of numerous other implementations of the system, forexample, are possible and are intended to fall within the scope of theinvention. For example, a virtual computing platform may be used. Noneof the claims set forth below are intended to be limited to anyparticular implementation of the system unless such claim includes alimitation explicitly reciting a particular implementation.

Various embodiments according to the invention may be implemented on oneor more computer systems. These computer systems may be, for example,general-purpose computers such as those based on Intel PENTIUM-typeprocessor, Motorola PowerPC, Sun UltraSPARC, Hewlett-Packard PA-RISCprocessors, or any other type of processor. It should be appreciatedthat one or more of any type computer system may be used to partially orfully automate integration of the location-based services with the othersystems and services according to various embodiments of the invention.Further, the software design system may be located on a single computeror may be distributed among a plurality of computers attached by acommunications network.

For example, various aspects of the invention may be implemented asspecialized software executing in a general-purpose computer system 2000such as that shown in FIG. 20. The computer system 2000 may include aprocessor 2003 connected to one or more memory devices 2004, such as adisk drive, memory, or other device for storing data. Memory 2004 istypically used for storing programs and data during operation of thecomputer system 2000. Components of computer system 2000 may be coupledby an interconnection mechanism 2005, which may include one or morebusses (e.g., between components that are integrated within a samemachine) and/or a network (e.g., between components that reside onseparate discrete machines). The interconnection mechanism 2005 enablescommunications (e.g., data, instructions) to be exchanged between systemcomponents of system 2000. Computer system 2000 also includes one ormore input devices 2002, for example, a keyboard, mouse, trackball,microphone, touch screen, and one or more output devices 2001, forexample, a printing device, display screen, and/or speaker. In addition,computer system 2000 may contain one or more interfaces (not shown) thatconnect computer system 2000 to a communication network (in addition oras an alternative to the interconnection mechanism 2005.

The storage system 2006, shown in greater detail in FIG. 21, typicallyincludes a computer readable and writeable nonvolatile recording medium2101 in which signals are stored that define a program to be executed bythe processor or information stored on or in the medium 2101 to beprocessed by the program. The medium may, for example, be a disk orflash memory. Typically, in operation, the processor causes data to beread from the nonvolatile recording medium 2101 into another memory 2102that allows for faster access to the information by the processor thandoes the medium 2101. This memory 2102 is typically a volatile, randomaccess memory such as a dynamic random access memory (DRAM) or staticmemory (SRAM). It may be located in storage system 2006, as shown, or inmemory system 2004, not shown. The processor 2003 generally manipulatesthe data within the integrated circuit memory 2004, 2102 and then copiesthe data to the medium 2101 after processing is completed. A variety ofmechanisms are known for managing data movement between the medium 2101and the integrated circuit memory element 2004, 2102, and the inventionis not limited thereto. The invention is not limited to a particularmemory system 2004 or storage system 2006.

The computer system may include specially-programmed, special-purposehardware, for example, an application-specific integrated circuit(ASIC). Aspects of the invention may be implemented in software,hardware or firmware, or any combination thereof. Further, such methods,acts, systems, system elements and components thereof may be implementedas part of the computer system described above or as an independentcomponent.

Although computer system 2000 is shown by way of example as one type ofcomputer system upon which various aspects of the invention may bepracticed, it should be appreciated that aspects of the invention arenot limited to being implemented on the computer system as shown in FIG.20. Various aspects of the invention may be practiced on one or morecomputers having a different architecture or components that that shownin FIG. 20.

Computer system 2000 may be a general-purpose computer system that isprogrammable using a high-level computer programming language. Computersystem 2000 may be also implemented using specially programmed, specialpurpose hardware. In computer system 2000, processor 2003 is typically acommercially available processor such as the well-known Pentium, Core,Core Vpro, Xeon, or Itanium class processors available from the IntelCorporation. Many other processors are available. Such a processorusually executes an operating system which may be, for example, theWindows NT, Windows 2000 (Windows ME), Windows XP, Windows Vista orWindows 7 operating systems available from the Microsoft Corporation,MAC OS Snow Leopard, MAC OS X Lion operating systems available fromApple Computer, the Solaris Operating System available from SunMicrosystems, iOS, Blackberry OS, Windows 7 Mobile or Android OSoperating systems, or UNIX available from various sources. Many otheroperating systems may be used.

The processor and operating system together define a computer platformfor which application programs in high-level programming languages arewritten. It should be understood that the invention is not limited to aparticular computer system platform, processor, operating system, ornetwork. Also, it should be apparent to those skilled in the art to thatthe present invention is not limited to a specific programming languageor computer system. Further, it should be appreciated that otherappropriate programming languages and other appropriate computer systemscould also be used.

One or more portions of the computer system may be distributed acrossone or more computer systems (not shown) coupled to a communicationsnetwork. These computer systems also may be general-purpose computersystems. For example, various aspects of the invention may bedistributed among one or more computer systems configured to provide aservice (e.g., servers) to one or more client computers, or to performan overall task as part of a distributed system. For example, variousaspects of the invention may be performed on a client-server system thatincludes components distributed among one or more server systems thatperform various functions according to various embodiments of theinvention. These components may be executable, intermediate (e.g., IL)or interpreted (e.g., Java) code which communicate over a communicationnetwork (e.g., the Internet) using a communication protocol (e.g.,TCP/IP).

It should be appreciated that the invention is not limited to executingon any particular system or group of systems. Also, it should beappreciated that the invention is not limited to any particulardistributed architecture, network, or communication protocol.

Various embodiments of the present invention may be programmed using anobject-oriented programming language, such as SmallTalk, Java, C++, Ada,or C# (C-Sharp). Other object-oriented programming languages may also beused. Alternatively, functional, scripting, and/or logical programminglanguages may be used. Various aspects of the invention may beimplemented in a non-programmed environment (e.g., documents created inHTML, XML or other format that, when viewed in a window of a browserprogram, render aspects of a graphical-user interface (GUI) or performother functions). Various aspects of the invention may be implementedusing various Internet technologies such as, for example, the well-knownCommon Gateway Interface (CGI) script, PHP Hyper-text Preprocessor(PHP), Active Server Pages (ASP), HyperText Markup Language (HTML),Extensible Markup Language (XML), Java, JavaScript, AsynchronousJavaScript and XML (AJAX), Flash, and other programming methods.Further, various aspects of the present invention may be implemented ina cloud-based computing platform, such as the well-known EC2 platformavailable commercially from Amazon.com, Seattle, Wash., among others.Various aspects of the invention may be implemented as programmed ornon-programmed elements, or any combination thereof.

Example Implementations

Below are several implementations according to various embodiments ofthe present invention. In particular, FIG. 22 shows one exampleimplementation of a process 2200 where the offers may be purchased inredeemed using a mobile device. For instance, a user utilizing a mobiledevice may be displayed in a list of places 2201 that identifies venuesnear the user. At 2202, a user selects (e.g., clicks on) a venue havingan offer (e.g., a “special”) defined for that particular venue. Whenselected, at 2203, information regarding the venue is displayed to theuser.

At 2204, the user selects a branded special associated with particularvenue. However, in 2204, the location-based service may prohibit aparticular offer from being redeemed if the user has not checked in tothe venue, or has satisfied some other criteria for redeeming aparticular offer (e.g., the user has not logged into the service, theuser has not provided authentication information for an offer server,the user does not belong to a particular loyalty program, among othercriteria). At 2205, the particular offer may be indicated to the user onthe device is being locked, and therefore cannot be redeemed.

If checked in, the user may select a branded special that is unlockedand may proceed to purchase the offer at 2206. At 2208, a method ofbuying the application by selecting a control within the user face ofthe mobile device may be performed. For instance, the user may beprovided a one-click control that permits the user to purchase the offerwith a single input. According to one embodiment, the location-basedservice sends a purchase request to an offer server 2210 that processesthe offer purchase. The request can timeout, and a button may bedisplayed that permits the user to buy the offer again at 2207. Thepurchase may fail for some particular reason at 2209, and a message maybe displayed to the user. If billing information is not already known bythe device at 2210, the user device may display a billing informationentry interface 2212 where billing information is entered (e.g., at2213).

If the purchase is successful at 2211, a confirmation may be displayedto the user on the mobile device at 2214. Further, if the transaction issuccessful, a redeemable offer may be shown on the display of the mobiledevice (e.g., at 2215). FIG. 23 shows one example interface that may bedisplayed to the user from a location-based service application of amobile device according to one embodiment of the present invention. Inanother implementation, the device may show within the interface (e.g.,2216) information identifying the purchased offer along with informationthat may allows the user to redeem the offer at the venue location. Forinstance, a bar code may be shown identifying the purchase that whenscanned at the venue location, allows the user to receive the goods orservices associated with a particular offer. For instance, FIG. 24 showsanother example interface of a mobile device where the purchased offerincludes a bar code that may be scanned at the merchant location. Theoffer display may include other identifying information, such as, forexample, an offer code, serial number or other information that wouldallow a merchant to verify the offer.

FIG. 25 shows a process 2500 for redeeming offers associated with acredit card account in processing such offers using a location-basedsystem. In the example shown, one or more offers may be displayed to theuser at a mobile device 2501. In one embodiment of the presentinvention, the user device includes a control that allows a user toassociate a particular offer with a particular credit card account. Inone implementation, the control “loads” a selected offer (e.g., at 2502)to credit card. It should be appreciated, however, that such acapability may be used with a loyalty account, user account, particularmobile device of the user, system, or other identity of the user.

At 2503, the display of the user device may indicate that a particularoffer is being associated with a credit card along with any details ofthe offer. At 2504, the user redeems the request and a notification issent to a location-based server 2505. Information relating to the offerto be associated with a particular credit card account is sent to acredit card server 2507. In one example, the information may include avenue identifier, an offer identifier, a user identifier for the creditcard server, among other information related to the offer.

The credit card server responds with the state of the redemption requestfor that particular offer to the location-based service 2505. Thelocation-based server may indicate success 2508 to the user within aninterface (e.g., 2509) identifying that the offer will be automaticallyapplied to a credit card statement associated with the cardholder. Thelocation-based server may also indicate that the offer is loaded alreadyonto the credit card account (e.g. at 2510), and may display anindicator to the user within the device interface (e.g., 2511). Further,the location-based server may indicate that the requested failed (2512)and that the system could not associate the offer with the particularcard. An indication may be provided to the user within the interface(2513) that the offer could not be associated with the card. Further,the location-based server may indicate that the request has timed out(2514) and that the user should attempt to upload the offer to theircard again (2515).

After a user has successfully associated an offer with a particularcredit card, that user may use the credit card to make a qualifyingpurchase at a particular location. Once the credit card company receivesdetails regarding the transaction, that offer may be applied to theuser's credit card account automatically. In yet another embodiment, anindication may be sent to a user of a location-based service when theparticular offer is redeemed and applied to the user's credit cardaccount. FIG. 26 shows an interface 2601 of the device 2600 thatdisplays such an indication to the user. The indication may includeinformation relating to the offer such as the discount applied to aparticular user's account and any other related information.

FIGS. 27A-27B show an embodiment of a loyalty program integrated with alocation-based service according to one embodiment of the presentinvention. There may be an online 2700 component of the loyalty programprocess where a particular user (e.g., a customer of a vendor having aloyalty program) goes to a website (e.g., at 2701) and the customer isdirected to a particular landing page (e.g., at 2701) associated with aloyalty account. For instance, there may be a loyalty program associatedwith a particular vendor, venue location, or other provider of goodsand/or services. That customer may access the website to access loyaltyprogram information, account details, redeem offers, or perform otherfunctions and receive other information.

At 2703, the customer links their location-based service identity (e.g.,a username, device identifier, and/or other information) with a loyaltyaccount. This may be accomplished, for instance, by providing a control,that when selected, allows the customer to provide information regardinga location-based service identity to a loyalty account system andassociate that identity with the loyalty program identity (e.g., aloyalty program username, ID, account number, home or mobile phonenumber or other identification information). The information may alsoallow the user to specify particular parameters related to the link,such as preferences of the user relating to opting in to receive offers,notifications, emails, or other communications between systems.

There may be an in-store 2710 component of the loyalty program processwhere a particular customer goes to the store (e.g., at 2711) to makepurchases and redeem particular offers. At 2712, the customer swipeshis/her credit card at a checkout along with the customer's loyalty card(e.g., at 2713). At 2714, it is determined whether the customer shouldget one or more coupon offers printed at the redemption location. If itis determined that an award should be printed at the redemption location(e.g., 2715), then an award is printed (e.g., 2716). It may also bepermitted for a customer to instantly redeem an award if a qualifyingpurchase is made during the current transaction. If the printed award isa qualifying purchase, then the award may be applied to the transaction.

In one embodiment, it may determined whether the customer is“checked-in” to the venue (e.g., at 2718) within the location-basedservice. In one embodiment, if the user is not checked in (2720), thelocation-based system automatically checks the user in and sends amessage to the user regarding that particular printed award so that theyare aware that the award may apply to the current transaction. If it isdetermined that the user is already checked in, at 2719, the user may benotified that the award may be redeemed. Notably, because the loyaltyprogram identity and the location-based service identity are linked, thecustomer's use of one of the identities may be updated in the other. Forinstance, a swipe of a loyalty club card at a particular venue locationmay cause the user to be automatically checked-in to that venue withinthe location-based service. At 2721, process 2710 ends.

FIG. 28 shows an example website interface 2800 for use with a loyaltyprogram in accordance with one embodiment of the present invention. Forinstance, there may be defined a loyalty program in association with aretail store. In one embodiment, a landing page may be provided thatallows a customer to link a loyalty club account with a location-basedservice (LBS) identity. In one embodiment, the loyalty club memberinputs their loyalty program identifier and any authenticationinformation (e.g., the member “logs in” to their account in an interfaceof the website such as that shown in FIG. 29 (interface 2900)). Onceauthenticated, the member is permitted to enter an identifier of alocation-based-service account (e.g., a username, unique identifier,device identifier, or other identifier type) to which the member isassociated. The user identifier or other information may be stored bythe loyalty program server to permit the location-based application tocommunicate and perform functions within the loyalty system.

In one embodiment, the user is permitted to check in to the venue, shopfor items at the location, and unlock rewards. Such rewards may beprinted at the venue (e.g., via a printer located at the check-out suchas a Catalina printer), received through the location-based service(e.g., within an interface of the device, such as a popup or message),or may be applied directly to the user's loyalty account. For instance,when the user swipes his/her card at the venue location, that member mayreceive the award. In another embodiment, the member receives anindication of the award within an application associated with thelocation-based service. For instance, a notification is displayed in aninterface of a mobile device. Many other embodiments may be possible,such as applying a particular offer to a credit card statement inaddition to any loyalty program savings for the transaction. In thisway, offers may be applied and redeemed in real time, without thenecessity of the user knowing apriori what items that he/she would liketo purchase, clipping coupons for particular deals ahead of time, andredeeming the deals at the merchant location.

Having thus described several aspects of at least one embodiment of thisinvention, it is to be appreciated various alterations, modifications,and improvements will readily occur to those skilled in the art. Suchalterations, modifications, and improvements are intended to be part ofthis disclosure, and are intended to be within the spirit and scope ofthe invention. Accordingly, the foregoing description and drawings areby way of example only.

1. A method for processing an offer, the method comprising acts of:receiving, by a distributed computer system of a location-based service,at least one offer; determining a location of a mobile device associatedwith a user; determining that the determined location is proximate to avenue at which the at least one offer is available; presenting, to theuser in a display of the mobile device associated with the user, anindication of the at least one offer responsive to the act ofdetermining that the determined location is proximate to a venue atwhich the at least one offer is available; and permitting the user toaccept the offer.
 2. The method according to claim 1, the method furthercomprising an act of storing, in a memory of the distributed computersystem of the location-based service, the at least one offer.
 3. Themethod according to claim 1, further comprising an act of associatingthe at least one offer with at least one of a group comprising a creditcard program, a loyalty program, and a third party offeror.
 4. Themethod according to claim 1, further comprising an act of targeting theat least one offer to the user responsive to the determined location. 5.The method according to claim 4, wherein the act of targeting the atleast one offer to the user is further responsive to the one or moreparameters associated with the user.
 6. The method according to claim 5,wherein the one or more parameters comprise at least one user parameterrelating to at least one of the group comprising demographic informationof the user, behavioral information of the user, and psychographicinformation of the user.
 7. The method according to claim 1, wherein theact of receiving the at least one offer includes an act of receiving theat least one offer from a source of offers separate from thelocation-based service.
 8. The method according to claim 1, furthercomprising an act of presenting, in the display of the mobile device, acontrol that, when selected by the user, permits the user to accept theat least one offer.
 9. The method according to claim 1, wherein the actof permitting the user to accept the offer further comprises an act ofautomatically accepting the offer without user intervention.
 10. Themethod according to claim 1, wherein the act of determining that thedetermined location is proximate to the venue at which at which the atleast one offer may be fulfilled by the user.
 11. The method accordingto claim 1, further comprising an act of permitting the user to acceptthe at least one offer using the mobile device.
 12. The method accordingto claim 1, further comprising an act of permitting the user to acceptthe at least one offer at the venue.
 13. The method according to claim11, further comprising an act of indicating to the user in the displayof the mobile device an acceptance of the at least one offer.
 14. Themethod according to claim 13, further comprising an act of permittingthe user to fulfill the acceptance of the at least one offer at thevenue responsive to the display of the acceptance of the at least oneoffer.
 15. The method according to claim 14, further comprising acts ofdisplaying information relating to the acceptance of the at least oneoffer and using, at the venue, the displayed information to fulfill theacceptance of the at least one offer.
 16. The method according to claim11, further comprising an act of permitting the user to execute apurchase associated with the at least one offer using the mobile device.17. A system for processing an offer, the system comprising: alocation-based service including a distributed computer system having atleast one processor and a memory; a component adapted to receive, by thedistributed computer system of the location-based service, at least oneoffer; a component adapted to determine a location of a mobile deviceassociated with a user; a component adapted to determine that thedetermined location is proximate to a venue at which the at least oneoffer may be accepted; a component adapted to present, to the user in adisplay of the mobile device associated with the user, an indication ofthe at least one offer responsive to the act of determining that thedetermined location is proximate to a venue at which the at least oneoffer may be accepted; and a component adapted to permit the user toaccept the offer.
 18. The system according to claim 17, furthercomprising a component adapted to store, in a memory of the distributedcomputer system of the location-based service, the at least one offer.19. The system according to claim 17, further comprising a componentadapted to associate the at least one offer with at least one of a groupcomprising a credit card program, a loyalty program, and a third partyofferor.
 20. The system according to claim 17, further comprising acomponent adapted to target the at least one offer to the userresponsive to the determined location.
 21. The system according to claim7, wherein the component adapted to target the at least one offer to theuser is further responsive to the one or more parameters associated withthe user.
 22. The system according to claim 21, wherein the one or moreparameters comprise at least one user parameter relating to at least oneof the group comprising demographic information of the user, behavioralinformation of the user, and psychographic information of the user. 23.The system according to claim 17, wherein the component adapted toreceive the at least one offer is further adapted to receive the atleast one offer from a source of offers separate from the location-basedservice.
 24. The system according to claim 17, further comprising acomponent adapted to present, in the display of the mobile device, acontrol that, when selected by the user, permits the user to accept theat least one offer.
 25. The system according to claim 17, wherein thecomponent that is adapted to permit the user to redeem the offer at thevenue further comprises a component that automatically accepts the offerat the venue without user intervention.